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AppLovin is a vertically integrated advertising technology company that serves as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange that facilitates transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin's primary tool for future growth is Axon 2, an ad optimizer within the DSP that lets advertisers place ads based on specified return thresholds.
| 24 heures | 5 days | 1 mois | YTD | 1 an | Tout le temps |
|---|---|---|---|---|---|
En baisse 0.57 pour cent | En baisse 5.90 pour cent | En hausse 0.84 pour cent | En baisse 55.21 pour cent | En baisse 53.62 pour cent | En hausse 376.52 pour cent |
